Pillars 2 & 4 · The Atlas Package
SEO built into your website from day one — not bolted on later.
Not a theory deck. Not a 50-point audit PDF. Actual on-page, technical, and local SEO implemented on your website — by us, as part of building it.
Atlas Studio Digital delivers on-page, technical, and local SEO implementation as part of every website build. This includes keyword mapping, schema.org structured data, Core Web Vitals optimisation, Google Business Profile setup, LocalBusiness schema, internal linking architecture, and 3 seed pillar blog posts. Pricing: RM 8,500 bundled with web design + AEO foundations, with a 3-week target from confirmed kickoff.
Three layers, all implemented.
Skip any one layer and the other two underperform.
Layer 1
On-Page SEO
Title tags, meta descriptions, heading hierarchy (H1–H3), keyword mapping, and internal linking architecture — core on-page elements planned around real search intent.
Layer 2
Technical SEO
Core Web Vitals (LCP < 2.5s, CLS < 0.1, INP < 200ms), schema.org @graph, XML sitemap, canonical URLs, image lazy-loading. The infrastructure your rankings depend on.
Layer 3
Local SEO (Pillar 4)
Google Business Profile optimisation, LocalBusiness schema, consistent business details, map embed and direction CTAs. These support local-search eligibility; timing and placement still vary.
Here's exactly what we implement.
Sixteen concrete deliverables included in the RM 8,500 website build. Post-launch care and optional domain/hosting costs are disclosed separately on the pricing page.
1. Keyword research & mapping
One primary target per page using Malaysian-intent volume data.
2. Optimised title tags
Unique, descriptive, and front-loaded; displayed length varies by query, device, and search product.
3. Meta descriptions
Useful, page-specific, and concise enough to reduce avoidable truncation; search engines may still rewrite it.
4. Heading hierarchy
Strict H1 → H2 → H3 semantics. One H1 per page. Keyword-aware.
5. Schema.org @graph
Organization, LocalBusiness, Service, FAQPage, Article, Breadcrumb — bundled into a single graph.
6. Internal linking architecture
Topical clusters built so authority flows to the pages that win you customers.
7. Image optimisation
Alt text, lazy loading, explicit dimensions, WebP where supported.
8. Core Web Vitals targets
We test against LCP < 2.5s, CLS < 0.1, and INP < 200ms at launch. Real-user field results can vary by device, network, content, and third-party tools.
9. XML sitemap (dynamic)
Auto-updating as you publish content. Submitted to GSC.
10. robots.txt tuned
Admin areas blocked, crawlers explicitly allowed.
11. Canonical URLs
Each indexable page declares its preferred URL so search engines can consolidate duplicate URL signals.
12. Google Business Profile
Categories, attributes, services, products, photos, Q&A seeded.
13. LocalBusiness schema
NAP consistent site-wide and matching your GBP listing.
14. Google Search Console
Property verified, sitemap submitted, initial indexing requested.
15. Google Analytics 4
Events, conversions, goals configured for your funnel.
16. 3 seed pillar posts
Long-form, schema-rich, internally linked, ranking targets set.
SEO is easier to integrate before launch.
Retrofitting schema, search-focused copy, social images, and performance work onto a finished site can create avoidable rework. Planning them with the design keeps one brief and one test cycle.
✕ Design first, SEO later
- Schema retrofitted, often incomplete
- Keyword targeting added to copy that wasn't built for it
- Core Web Vitals fixes break layouts
- Two vendors, two briefs, two timelines
- Launch or rework delayed while foundations are retrofitted
✓ Design and SEO together
- Schema graph baked into page templates
- Copy written around target keywords from day one
- CWV targets inform design decisions, not retrofits
- One vendor, one brief, one launch day
- Crawlable, measurable foundation ready at launch
SEO does not stop at launch.
The RM 8,500 Atlas package gives your website a strong SEO foundation from day one. But SEO works better when your site stays active, updated, and technically healthy. The RM 300/month Website Care + Growth + Quotation System Plan helps maintain that foundation with monthly Search Console checks, small SEO updates, internal link improvements, page title/meta refinements, Core Web Vitals checks, and minor content or FAQ updates.
- Google Search Console check
- Basic SEO health update
- Small title/meta improvements
- Internal link improvements
- Broken link check
- Core Web Vitals check
- Minor FAQ or content updates
Pillar 4: local SEO & content seed.
For Malaysian SMEs serving defined areas, local-intent searches can be an important discovery channel. We build the profile, consistency, and page foundations without promising a local-pack position.
Google Business Profile, fully optimised
Accurate primary category, applicable attributes, services, hours, useful photos, and customer questions completed together.
LocalBusiness schema + NAP consistency
Name, address, hours, and contact links match across your website, GBP, Facebook, and Instagram.
Map embed + direction CTAs
Conversion optimisation for storefront enquiries — tap for directions, email, and click-to-WhatsApp chat.
3 seed pillar blog posts
Long-form, internally linked content that answers real questions and clearly explains the service area for people and crawlers.
How it fits into the 3-week process.
Discover
After the deposit is verified, the intake form is shown on the confirmation page and emailed to you. It covers business goals, brand assets, page list, and references; kickoff details follow after the completed intake and required materials arrive.
Design
A first custom layout draft for every page — based on your intake answers, audience, and Malaysian SEO research. You review it before development, with up to 2 revision rounds.
Build & Optimise
Hand-coded responsive build with full search implementation: crawl and indexing controls, supported schema.org markup, Core Web Vitals tuning, useful content structure, and Google Business Profile setup. Staging URL for review.
Launch
Final 50% balance due on launch before handover, sitemap submitted, analytics and Search Console setup checked, and the approved domain or DNS change completed. A 30-minute launch walkthrough shows your team how to publish and edit. Your first 30 days of post-launch support are included; after that, the Atlas Website Care + Growth + Quotation System Plan continues at RM 300/month.
Answers — including the awkward ones.
SEO questions we hear from Malaysian founders before they sign.
How long does SEO take to show results in Malaysia?
There is no fixed SEO timeline. Technical and on-page changes become eligible after search engines recrawl and index them; visibility then depends on competition, authority, content, reviews, location, and demand. Atlas establishes and measures the foundation, but does not promise a position or date.
Is SEO worth it for a small Malaysian business?
SEO can be valuable when customers search for the service, especially for local-intent queries. The likely return depends on search demand, competition, margins, location, reviews, and the quality of the offer. Atlas implements the foundation and measurement so the business can evaluate actual results.
What is the difference between on-page SEO and technical SEO?
On-page SEO covers content elements such as titles, headings, topical relevance, internal links, and image alternatives. Technical SEO covers crawlability, performance, mobile usability, sitemaps, canonical URLs, and structured data. Both support search eligibility and user experience; neither guarantees a ranking.
How do I rank for local keywords like "Petaling Jaya" or "Selangor"?
Use an accurate Google Business Profile, consistent business details, useful service-area content, and appropriate LocalBusiness structured data. Proximity, relevance, prominence, reviews, competition, and search demand also affect local visibility, so no one change guarantees a position.
Do you do backlink outreach or link building?
No — outreach sits outside the productised scope because it is labour-intensive and produces variable results. We deliver a technically sound site and useful pillar content that others can reference, but links are never assured. If you want active link-building, we can recommend a specialist.
Google isn't the only search any more.
A growing share of purchase research is shifting to ChatGPT, Claude, and Perplexity. Same schema and content signals — different visibility layer.
SEO + AEO + web design, bundled.
SEO is two of four pillars. The full Atlas package adds AI-search visibility and custom web design — all RM 8,500.